Modern businesses don’t just need websites, they need discoverable, functional websites that help their business flourish. The vast majority of consumers are choosing their favorite products and businesses from the first and second pages of Google. Consequently, it has become more important than ever to ensure that those potential customers can find your business when they’re searching. If you’re based in British Columbia, working with a Vancouver web design agency can simplify the process immensely.
Can’t I Just Build My Own Website?
Of course! These days, anyone can sign up for a website building service like WordPress or Squarespace. But this is part of the problem for modern business owners. On the one hand, the freedom and convenience offered by modern website creating platforms cannot be overstated. With the help of a YouTube instructional video, just about anyone can build a website.
The question is: Should you?
In our last blog we highlighted ‘What Does a Web Designer Do?’ As you may well know, there are far more considerations than simply posting your services and address. Competition for attention is intense in every industry and you need to master several skills in order for your website to stand out from the crowd.
Freelance Web Designer vs Web Design Agency
The market is also flooded with freelancers, all professing to design websites with optimized content. Certainly, there are some fantastic freelance professionals out there. However, you’ll need to do your own research to find the right one for you.
Some freelance web designers are not well-versed in SEO, Google Analytics, or Social Media Marketing. It is important to professionally integrate all of these elements into your design strategy.
A Vancouver web design agency like SmartWeb Canada will help you cover all those bases in-house. Instead of cobbling together a number of freelance professionals to fill those needs and hopefully work well together, you have the benefit of a fully integrated team under one roof, working towards your best interests.
What To Know Before You Choose a Vancouver Web Design Agency
While it can feel overwhelming, it is important to write out your plan for your website before meeting with a web design agency representative. Not every website design brief has the same goals and objectives, so it is important that you establish them yourself.
You should also ensure that you have the time and motivation to communicate with your web design agency throughout the design process. Designers cannot work in a vacuum to implement your web design: you need to contribute your feedback, negative or positive! Keep this crucial point in mind when selecting a web design agency, as you will need to feel comfortable communicating with your designer or account manager.
Here are five basic steps to incorporate into your search for a web design agency:
- Outline your specific goals, including your budget and timeline.
- Decide whether you will select a local or remote team.
- Ask for a portfolio of work.
- Look for references and reviews.
- Don’t be shy: ask all the questions during your consultation!
Why Choose SmartWeb Canada?
Here at SmartWeb Canada, we have been a Vancouver Web Design Agency for almost 20 years. We have extensive experience in designing websites that are search engine optimized.
We offer a substantial and comprehensive roster of services to integrate in your web design strategy.
Click on the individual links to learn more about these individual services in depth:
Get in touch with our friendly customer service team anytime to learn more about these services and how you can combine them into a web design package that works for your business needs!