How to Remove a Bad Review from Google My Business (GMB)

20 May 2023
SmartWeb Canada

Online reviews play a crucial role in shaping a business’s reputation. However, occasionally, you may encounter a bad review on Google My Business (GMB) that is inaccurate or fake. Dealing with such reviews can be challenging, but with the right approach, you can minimize their impact. In this article, we’ll guide you through the steps to remove a bad review from GMB and protect your business’s online reputation.

1. Assess the Review:

Before taking any action, carefully evaluate the review in question. Determine if it genuinely falls under the category of a bad or fake review. Look for signs of suspicious patterns, generic language, or inconsistencies with your business’s products, services, or experiences.

2. Flag the Review:

Sign in to your Google My Business account and locate the bad review you want to address. Click on the three-dot menu next to the review and select the option “Flag as inappropriate.” Provide a clear and detailed explanation as to why you believe the review is fake or violates Google’s review policies.

3. Respond Professionally:

While waiting for Google’s review process, it’s essential to respond professionally to the bad review. Craft a thoughtful response that acknowledges the reviewer’s concerns and demonstrates your commitment to resolving the issue. Encourage the reviewer to contact you directly to address their concerns privately, showing potential customers that you value feedback and take customer satisfaction seriously.

4. Monitor and Document:

Keep a close eye on the review to monitor any developments. If additional fake reviews or harmful comments appear, promptly respond to them and continue flagging them as inappropriate. Take screenshots and gather any evidence that proves the reviews are fake or violate Google’s guidelines. This documentation can be valuable if you need to escalate the matter further.

5. Contact Google My Business Support:

If the bad review persists despite your efforts, reach out to Google My Business support for assistance. Explain the situation clearly, provide any evidence you have collected, and request their help in removing the review. Be patient, as Google’s review process may take some time.

6. Encourage Positive Reviews:

To counterbalance the impact of a bad review, actively encourage your satisfied customers to leave positive reviews. Provide exceptional service, go above and beyond to meet their needs, and kindly request that they share their positive experiences on your GMB listing. A strong influx of genuine positive reviews can help mitigate the effect of any negative ones.


While removing a bad review from Google My Business can be challenging, it’s not impossible. By following the steps outlined in this article, you can take proactive measures to address fake or inaccurate reviews and protect your business’s online reputation. Remember to respond professionally, gather evidence, and contact Google My Business support if necessary. Focus on providing excellent customer experiences and encouraging genuine positive reviews to build a strong online presence that reflects your business’s true value.

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