These days, every business needs a strong web presence. This is what helps your customers and prospective customers find you. And while you may be adding fresh content to your online environment with regularity, SEO (search engine optimization) is something you need to consider to make that content matter.
When you’re posting content regularly and ensuring that you are following best practices for SEO, you’re maximizing the chances that your content and site will be noted and draw attention.
Search engine optimization helps your content catch the attention of Chrome, Bing, and other search engines. At SmartWeb Canada, we believe SEO is one of the best ways to gain new customers. This article introduces some important reasons why SEO matters.
SEO Helps Your Business Get Noticed
When you Google a business or service, do you go as far as the second or third page? Chances are if you’re like 90% of other people, you stick to page one to find what you want.
These days, if a business is showing up on the first page of Google, it is either well-known or its website was designed with an SEO strategy. And of course, for more competitive industries, advertising can play a big role when it comes to occupying that top spot.
SEO Helps You Connect With Customers
When your website is on the first page of Google, it is bound to get noticed. Your business SEO strategy must be tailored to supply relevant services and information to answer your prospective customers’ search queries. For instance, if someone is looking for “Invisalign in Vancouver”, the first page of results should show Vancouver’s best dentists and orthodontists.
Getting your site to appear relevant in this way is both a science and an art, which is why so many companies enlist a professional digital marketing agency to design a professional SEO strategy. A growing business needs to connect with new and existing customers.
Relevant and professionally optimized website content helps businesses attract and connect with their target audience, boosting brand awareness and market presence. Add social media and reviews to the mix, and customers feel more connected and engaged.
Local SEO Boosts Traffic, Conversions, and Engagement
Of course, there are many competing businesses, and distinguishing yourself can be a challenge. Local SEO goes a step further, boosting small and medium-sized business traffic in a big way.
More than 60% of internet users are viewing websites on their mobile devices. Often, they are on the go, running errands, and looking for the closest businesses to help them accomplish their goals quickly and efficiently. When a business website is optimized for ‘near me’ searches, local SEO considerably boosts traffic and conversions.
Local shoppers want to feel more connected to their communities and feel a sense of belonging when they are engaged with their local businesses. Local SEO helps businesses forge those connections, which can become lifelong.
SEO Builds Trust And Credibility
When 90% of consumers choose which businesses to patronize from the first page of Google, you can imagine that top-ranking carries a lot of credibility. Indeed, when a customer chooses a business, this is a statement of trust.
And when the business on the other end of that page ranking delivers an all-around amazing user experience, its credibility shoots through the roof. Customers are more inclined to favourably review the business on Google Reviews. The Google algorithm seeks out high-quality engagement and boosts the ranking of sites receiving it.
This favourable ranking does not happen overnight, nor does business success! A new website optimized for SEO can take anywhere from 3 – 6 months to propagate on search engine rankings. And the website on the other end has to be attractive and user-friendly to hold customers’ attention.
How To Get Started With SEO
At SmartWeb Canada, we have a few options for implementing SEO strategies. For almost 20 years, we have been crafting bespoke SEO strategies for our clients looking for competitive edges to bolster their PPC campaigns and strategies.
Our customized monthly strategies have helped our clients secure positions on the first and second pages of Google for highly competitive keywords. For others who don’t need this level of customization, there is the All-in-One SEO plugin for WordPress. This plugin offers excellent SEO capabilities that allow you to optimize your site for maximum discoverability.
You can learn more about our SEO packages here:
Get in touch with us anytime to discuss your business goals and how we can help you achieve them through SEO and digital marketing!
778 957 3233