Find Tools Are Great…Unless You’re a Search Engine Robot
At SmartWeb Canada, we understand the crucial importance of building a site whose navigation structure allows for optimal discoverability.
Okay great, but what does that mean for you and your multiple business locations?
You know a particular business has multiple locations. So you visit their website and use their ‘find’ tool, which allows you to easily find a location near you.
The only problem is that the search engine robots don’t think as you do.
A search engine robot that is crawling the site will not have the ability to use this feature. Therefore, the individual locations can often go unnoticed by search engines.
Smart Design For Multiple Locations
If your business has multiple locations it is important that you can be found easily on search engines such as Google, Yahoo, and Bing. To ensure that this happens your website’s navigation should allow for easy indexing of all your geographical locations.
Why not test to see where your website shows up on a search engine?
Enter a product or service your company sells, followed by a city where you do business into a search engine and click ‘search’. If the search results do not show your website, you are unfortunately missing out on sales.
The following are some tips to help search engines notice all your business locations:
- Create a webpage with its own unique URL for each business location.
- Create a HTML sitemap that points to each of those pages.
- Design your navigation with the user in mind. Make it easy for visitors, as well as search engine crawling applications, to find the pages easily.
- Design your navigation structure with growth in mind. Your website should be able to handle any new location pages that need to be added in the future.
Since Google is placing more and more emphasis on local results, being above the fold on page one of the results pages is more important than ever.
Whatever your local internet marketing strategy is, it is important to properly optimize your business’ website if your business has more than one location. It is a good marketing strategy to have unique and optimized URLs for every page of your website. Along with this strategy, it is important to have an individual and optimized page for every location that your business has. Separating the different locations into their own pages will allow each location to rank individually and be relevant to location-relevant searches.